NFL Goes Global: Giggs Headlines London Game

It's fascinating to see how the NFL is really embracing its international presence these days, isn't it? Beyond just the games themselves, they've been creating these incredible entertainment experiences, almost like miniature Super Bowls, for fans around the globe. Just recently, at the London Games, we saw British rapper Giggs take the stage for the halftime show. It’s a really big deal for him, as he mentioned, a chance to share his music with his city and a whole new audience of NFL fans. That feeling of pride, of bringing your journey to such a massive platform, is something I can only imagine.

This whole trend of bringing diverse musical talent to these international games isn't new, of course. We saw Raye deliver a powerful performance last week, and even Myles Smith headlined the first-ever regular-season game in Ireland. And who can forget Karol G's performance in Brazil? Each of these artists, as reported by outlets like The Independent, is getting a massive spotlight, and you can't help but wonder about the boost this gives their careers. For someone like Giggs, whose anthem Talkin’ da Hardest is still so loved by his fans, this is a chance to reach even further.

It’s a smart move by the NFL. As Tim Tubito, senior director of global game presentation and entertainment, noted, it’s all about bringing the best in both sports and entertainment to these events. It’s a powerful combination that clearly resonates. You see these artists, like Pixie Lott singing the national anthem while pregnant, or Raye commanding the stage, and it adds this whole other layer of excitement to the day. And it's not just about the established names; as EssentiallySports points out, these national anthem slots can be career-changing moments for emerging talents, offering them an unparalleled level of exposure. It makes you curious, doesn’t it, what the next big name to grace an NFL halftime show might be?