Meta Unveils Llama AI API at LlamaCon

Meta launched its Llama API at its inaugural LlamaCon AI developer conference on April 29, 2025. Currently available in limited preview, the API allows developers to build applications and services using Meta's Llama family of large language models (LLMs), starting with Llama 3.3 8B. The API offers tools for fine-tuning and evaluating model performance, enabling developers to generate, train on, and test custom models using Meta's built-in evaluation suite. Meta assures users that customer data will not be used to train its own models and that models built using the Llama API are transferable to other hosting platforms.
For developers working with the recently released Llama 4 models, Meta offers model-serving options through partnerships with Cerebras and Groq. These experimental options, available upon request, streamline the prototyping process, tracking all usage within a single location. Meta plans to expand access to the Llama API in the coming weeks and months, and anticipates expanding partnerships with additional providers. The launch comes as Meta aims to solidify its position in the competitive open-source AI model market, facing competition from companies like DeepSeek and Alibaba. Meta's Llama models have already achieved over a billion downloads.
The LlamaCon event also showcased Meta's broader AI strategy, which includes significant investment in AI infrastructure. Analysts predict Meta will maintain its planned $60-$65 billion capital expenditure for AI infrastructure in 2025, despite potential cost increases due to tariffs. This investment underscores Meta's commitment to AI as a core priority, with Llama playing a central role. The company's AI strategy also centers on a standalone Meta AI app, planned for release in the second quarter of 2025, which could incorporate a paid subscription service for access to more powerful features. This app aims to compete with established players like ChatGPT, although analysts note challenges in differentiating Meta AI from existing Meta services and establishing a clear value proposition for users. While Meta holds an early-mover advantage due to its massive user base, its ability to monetize its AI investments remains a key focus for investors.