Bills WR Josh Palmer Struggles: Will He Deliver?

One player who's definitely under the microscope is Keon Coleman, who even faced a benching earlier in the season. But beyond him, the entire group has struggled to make a consistent impact. And then there's Joshua Palmer. Signed with the promise of bringing separation and playmaking ability, his start with the Bills has been, to put it mildly, a bit underwhelming. It's tough when you're brought in as a free agent signing with a significant contract, like Palmer's three-year, $29 million deal, and you're not immediately lighting up the stat sheet.
As reported by the Buffalo News, Palmer has only managed 12 catches for 174 yards with no touchdowns in his first five games. That's a far cry from what most fans, and likely the team, envisioned. He’s not even getting the same kind of opportunity as some of his teammates, often playing less than half of the offensive snaps. Josh Allen himself has acknowledged the situation, suggesting that game script and offensive personnel have played a role, and he’s expressed confidence that Palmer’s time will come. He's even shown flashes, like a 23-yard reception against the Patriots, but it hasn't translated into consistent production.
It’s easy to wonder if this is just a matter of time, an adjustment period as Palmer gets used to a new system and builds rapport with Allen. He mentioned in an interview that it's about getting used to the play calls and down-and-distances, which makes sense for any player joining a new team. He’s also expressed confidence in the "everybody eats" philosophy the team has, trusting that his opportunities will come.
However, the reality on the field is that the Bills need more. Their offensive coordinator has admitted they need to improve, and it’s clear that opposing defenses have felt confident enough to focus on shutting down the run, knowing they could handle the Bills' receivers. While Khalil Shakir has been a bright spot, he’s more of a short-yardage threat, not the kind of receiver who can consistently demand double teams.
What does this mean for the rest of the season? Can Palmer, despite the early struggles, begin to unlock the separation ability that made him an attractive free-agent target? Or will the Bills continue to search for answers in a receiver room that’s been far too quiet?